Question 1

What makes CertREV different from traditional expert networks or freelance reviewers?

Accepted Answer

CertREV combines a credential-verified reviewer marketplace with AI-native workflows, SOC-2–ready security, automated W-9 capture, a blockchain audit hash, and JSON-LD EEAT schema. The platform gives brand leaders an end-to-end credibility layer that slots on top of any content engine without adding head-count, forcing long contracts, or exposing you to compliance gaps.

Question 2

Why does CertREV use a credit model instead of flat pricing?

Accepted Answer

Credits let you blend reviewer tiers, campaign volumes, and rush add-ons without renegotiating price every time. Finance teams get a predictable monthly line item; marketers get the agility to scale reviews up or down with zero administrative friction.

Question 3

How does CertREV improve our EEAT and SEO performance?

Accepted Answer

Each review adds structured author metadata, an EEAT Meter™ badge, and an audit-hashed receipt. Google sees a real-world expert vouching for the page, which typically lifts crawl frequency, backlink attraction, and ranking stability across the entire topic cluster.

Question 4

How does CertREV compare to hiring an MD directly or using a Key Opinion Leader?

Accepted Answer

Marketplace MD rates run $600–$1,200 per article and require separate contracts, NDAs, and invoicing. A CertREV MD review is 6 credits (~$480 at the mid-tier bundle) and is delivered under a platform SLA with built-in compliance checks and perpetual attribution rights. You can also tap multiple experts for the cost of one KOL engagement.

Question 5

How does pricing work at CertREV?

Accepted Answer

You purchase a monthly credit bundle. Each review deducts a preset number of credits based on the reviewer tier you choose.

Question 6

What's included in the cost of a credit?

Accepted Answer

Reviewer time, light editorial and compliance edits, the signed signature block with name/title/credentials, JSON-LD schema, managed project delivery, and platform QA.

Question 7

How much does one credit cost?

Accepted Answer

The base rate is $80. Bundles of 100+ credits trigger tiered discounts down to the low-$70s.

Question 8

Do I have to commit to a long-term contract?

Accepted Answer

No. Bundles renew month-to-month and can be changed or cancelled any time.

Question 9

What happens if I need more credits than my bundle includes?

Accepted Answer

Add-on credits are billed at your current bundle's per-credit rate and appear on the next invoice.

Question 10

What happens if I upgrade my bundle?

Accepted Answer

Your new, lower per-credit rate applies immediately to all future usage.

Question 11

Do unused credits expire or roll over?

Accepted Answer

Credits roll over for 90 days to accommodate campaign spikes or seasonal slowdowns.

Question 12

How many credits does each expert review cost?

Accepted Answer

We have 6 tiers of experts. To give you an example: 2 credits for certified wellness professionals, 4 for advanced specialists (e.g., RDs, NPs), and 6 for MD/PhD-level authorities.

Question 13

Can I mix and match expert levels in my bundle?

Accepted Answer

Yes—allocate credits across any tier, specialty, or content type.

Question 14

Will I always know how many credits a reviewer will cost?

Accepted Answer

Yes. The credit cost is fixed by tier and displayed before you confirm a brief.

Question 15

Can I share my credits across multiple brands or divisions?

Accepted Answer

Enterprise plans allow pooled credit wallets with role-based access controls.

Question 16

Can credits be applied to rush reviews or brand-exclusivity add-ons?

Accepted Answer

Yes—rush (24-hour) turnaround and 6- or 12-month reviewer exclusivity are optional add-ons priced in credits.

Question 17

Can I preview or select reviewers before assigning them?

Accepted Answer

You choose the tier and specialty; the platform matches you with a vetted expert who aligns with your brand and is available and not currently engaged with a direct competitor.

Question 18

How do you assign reviewers to content?

Accepted Answer

Matching weighs specialty, compliance history, prior brand conflicts, and SLA capacity to protect category exclusivity and hit deadlines.

Question 19

Can we request the same reviewer each time?

Accepted Answer

You can, but rotating qualified experts typically delivers stronger EEAT signals and mitigates over-reliance on a single name.

Question 20

What if our brand operates in a competitive space?

Accepted Answer

Reviewers are not assigned to direct competitors within the same category for at least six months, and you can purchase formal exclusivity if required.

Question 21

Do you support global languages and regional compliance?

Accepted Answer

Not yet.

Question 22

How does CertREV integrate with our CMS or content stack?

Accepted Answer

For enterprise clients, API endpoints and a Zapier app can push the signed review, schema, and badge directly into most CMSs, DAMs, or workflow tools.

Question 23

Who are the experts reviewing our content?

Accepted Answer

Licensed or credentialed professionals—RNs, NPs, MDs, PhDs, RDs, CPAs, JDs, and other specialists—actively practicing in North America and verified quarterly.

Question 24

How do you vet your experts?

Accepted Answer

Identity verification, license/degree authentication via ComplyCube, 50-state sanctions check, LinkedIn activity review, and a maintained ≥ 4.0/5 post-project rating.

Question 25

Are reviewers trained in editorial integrity or AI oversight?

Accepted Answer

Each reviewer completes a mandatory toolkit covering citation style, hallucination red-flags, bias markers, and the CertREV compliance checklist before they take their first assignment.

Question 26

Do reviewers just sign off, or do they edit content?

Accepted Answer

They fact-check, correct citations, flag compliance issues, and add a short professional insight. If any checkpoint fails, you receive structured edit notes instead of a signature.

Question 27

How do you monitor reviewer performance over time?

Accepted Answer

Every project is rated by the brand. Scores below 4.0 trigger quality review, remedial training, or removal from the network.

Question 28

How do you manage conflicts of interest?

Accepted Answer

Reviewers disclose financial or competitive conflicts in the brief; the platform blocks assignment if a conflict exists and logs the decision in the audit record.

Question 29

Who is legally responsible for the content once it's reviewed?

Accepted Answer

Your brand retains full responsibility. CertREV provides a documented credibility layer but is not the publisher of record.

Question 30

Can we claim our article is "expert-approved" or "endorsed by" a professional?

Accepted Answer

No. Experts are verifying legitimacy, not endorsing the brand or product. Use "Reviewed by [Name], [Credentials] via CertREV." Language implying endorsement or continuing affiliation is prohibited unless separately contracted.

Question 31

What happens if we update the content after it's reviewed?

Accepted Answer

If substantive edits are made, the reviewer's name and badge must be removed or the piece resubmitted for re-validation (1 credit).

Question 32

How does CertREV reduce compliance risk with the FTC, FDA, or other regulators?

Accepted Answer

The checklist forces evidence alignment, required disclaimers, and restricted-term removal. A signed audit hash gives legal teams a timestamped trail of due diligence.

Question 33

Is CertREV SOC-2 compliant and how is our data secured?

Accepted Answer

Yes—SOC-2 Type II controls govern encryption in transit and at rest, access logging, and quarterly penetration testing.

Question 34

Does CertREV provide an audit trail or blockchain receipt for each review?

Accepted Answer

Every completed review is hashed to an immutable ledger; the receipt, reviewer licence ID, and timestamp are stored in your dashboard for download.

Question 35

Can reviewers sign NDAs for unreleased or sensitive material?

Accepted Answer

A platform NDA is baked into every assignment; custom NDAs can be added for an additional cost.

Question 36

How long before we see a positive return?

Accepted Answer

Most brands observe ranking uplift and incremental traffic within 60–120 days, aligning with Google's recrawl cadence.

Question 37

Do we need to certify every article to hit those numbers?

Accepted Answer

No—start with the top 20-40% of pages driving 80% of traffic or revenue, then expand as budget allows.

Question 38

What's a realistic revenue lift?

Accepted Answer

A site at 100k organic sessions/month might gains 10–15% more traffic and convert 0.5–0.7% of that lift.

Question 39

What if our conversion rate is lower?

Accepted Answer

Even at 0.25% CVR the program covers cost and delivers ~1.5× ROI; higher-intent pages often achieve 5-10× ROI.

Question 40

What KPI should we track first?

Accepted Answer

Monitor Google Search Console for average position gains, click growth on expert-stamped URLs, and new external links.

Question 41

Does expert review help paid campaigns?

Accepted Answer

Yes—landing pages displaying a third-party credibility badge converted 42% higher in a 2025 multivariate study, lowering CAC on identical ad spend. In the world of AI, credibility is more critical than ever to ensure content ranks.

Question 42

How do we quantify compliance risk reduction?

Accepted Answer

An FDA or FTC warning can exceed $50k in legal costs and lost media. A CertREV review adds a documented checkpoint for ≤ $80.

Question 43

How does expert validation influence AI content detectors and brand-safety tools?

Accepted Answer

Credible bylines lower AI-spam scores and boost brand-safety ratings, protecting programmatic ad revenue.

Question 44

What happens if an expert's opinion changes or new research emerges?

Accepted Answer

Request a re-audit for 1 credit; the original—or a peer-matched—expert updates the piece and re-signs, preserving attribution without starting over.

Question 45

Why can't AI alone guarantee credible content?

Accepted Answer

LLMs predict language patterns; they do not verify empirical data. A human expert validates evidence, spots nuanced risk, and represents accountability that an algorithm cannot assume.

Question 46

How does an expert byline impact search performance?

Accepted Answer

Articles with recognizable subject-matter reviewers are prioritized under LLM's and Google's E-E-A-T framework, often earning stronger backlink profiles and higher topical authority.

Question 47

Will a reviewer's name really influence buyer behavior?

Accepted Answer

Edelman's 2025 Trust Barometer ranks credentialed experts as the most trusted spokespeople; visible professional validation reduces bounce rates and purchase hesitation.

Question 48

Does perpetual use of an expert's likeness create legal risk?

Accepted Answer

The platform's agreement grants perpetual, non-exclusive display rights and indemnifies the expert against post-publication edits, provided you do not alter reviewed copy without re-validation.

Question 49

Can't we just quote studies instead of paying experts?

Accepted Answer

Anyone can paste a PubMed link; Google and consumers reward brands that contextualize evidence through a living, accountable authority.

Question 50

Do people still read blogs?

Accepted Answer

Yes—77% of internet users consume blogs regularly as of 2025.

Question 51

Why should our brand bother with a blog at all?

Accepted Answer

Brands that blog generate 55% more visitors and 67% more leads than those that don't.

Question 52

How important is the posting cadence?

Accepted Answer

Publishing 2–4 times per week drives 3× the traffic of less active sites.

Question 53

What does "consistent" really mean for SEO?

Accepted Answer

Routine updates drive up to 434% more indexed pages and 97% more inbound links, both core ranking factors.

Question 54

Does blog freshness matter if we already rank well?

Accepted Answer

Yes—stale content can slip overnight in competitive niches.

Question 55

Where in the buyer journey do blogs make the most impact?

Accepted Answer

Sixty percent of consumers value blog content during the awareness stage, but strategic blogs influence consideration and decision as well.

Question 56

We plan big campaigns; can blogs really fuel other channels?

Accepted Answer

Blog assets feed newsletters, social posts, lead magnets, and retargeting ads, lowering creative costs across the funnel.

Question 57

What happens if we stop blogging for a few months?

Accepted Answer

Organic traffic and backlink velocity decline; rankings on time-sensitive keywords soften. A brief pause is fine, but schedule at least one refresh per month.

Question 58

Isn't it enough to post when we have news?

Accepted Answer

Algorithmic and audience expectations favor steady value over sporadic bursts.

Question 59

How do we keep up a reliable publishing schedule?

Accepted Answer

Pair in-house and AI enabled writers with CertREV for research, review, and publishing logistics so volume doesn't stall when internal bandwidth is tight.

Question 60

How is an expert reviewer different from an influencer?

Accepted Answer

Reviewers supply verified credibility; influencers supply reach. Together they multiply trust and distribution.

Question 61

Can expert reviewers promote content like influencers?

Accepted Answer

No—their role is validation, not amplification.

Question 62

Why use expert reviewers if they don't post about us?

Accepted Answer

Credibility is a conversion multiplier; validated content performs better when you do choose to promote it.

Question 63

Should we still work with influencers?

Accepted Answer

Yes—pair influencer reach with reviewer validation for the strongest performance.

Question 64

Can we work with the same person as both a reviewer and an influencer?

Accepted Answer

Not generally with CertREV; separating roles preserves objectivity and compliance.

Questions?
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For Brands FAQ

Program Overview & Value

Pricing & Credits

Expert Network & Quality Assurance

Compliance, Security & Liability

ROI & Performance

Credibility, AI & Consumer Trust

Content Strategy & Consistency

Expert Reviewers vs Influencers

E-E-A-T & Reviewer Strategy

Billing & Account Management

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